Your offers are optimized to favour the ad areas that are most likely to become visible.You only pay for impressions measured as visible.This can help you keep your offers competitive and continue to meet your average daily budget. Keep in mind that using a higher vCPM offer than the CPM offer is generally more effective in achieving these types of more profitable impressions. Visible CPM allows you to bid on the actual value of your ad that appears in a visible position in a given position. You can select the visible CPM offer strategy when you choose the CPM-based offer for a “Display Network Only” campaign. In fact if you want to pay only for the impressions of the ads measured as visible, you can use the VISIBLE CPM (cost per thousand impressions).Īn announcement is counted as “visible” when 50% of the announcement is displayed on the screen for 1 second or more (in the case of display announcements) or is played continuously for 2 seconds or more (in the case of video announcements).
#Cost per impression vs cost per click manual#
This type of manual offer allows you to set the maximum amount that you are willing to pay for a thousand visible impressions of the ad and is used if your strategy involves giving priority to impressions.
If the goal of your campaign is to increase brand awareness without necessarily increasing traffic to your website, the solution proposed by Google is to use vCPM offers. Offer for visible impressions using visible CPM It should be remembered that impressions are counted every time the page (on which the banner is hosted) is loaded, so it is not said that the user has actually displayed the message especially if the banner is in a position not easily visible (eg: very long pages and banners near the footer). The campaigns that are rewarded to CPM usually aim at brand awareness, as there is no direct link with the traffic they can generate but with the number of times a message is displayed. In “Marketing metrics: the definitive guide to measuring marketing performance” there is a substantial difference between the two metrics and it emerges that with CPI you indicate the cost that the advertiser will incur for each potential customer who will display the ad, while with CPM you indicate the cost that the advertiser will incur for every thousand potential customers who will display the ad. The cost per thousand metric, however, should not be confused with Cost per impression (CPI). This indicator is determined by multiplying by a thousand the ratio between the cost of the campaign and the number of contacts reached.
0 kommentar(er)
